DISC Profile Model: What Is DISC And Who Created DISC?
The DISC Model continues to be one of the most popular four quadrant behavioral and personality models. Wiley’s Workplace Learning Solutions, Everything DiSC profile, DiSC Classic, and other non-Wiley DISC assessments are based on the research of William Moulton Marston Ph.D. (1893-1947). Marston was influenced by his contemporaries such as Carl Jung and Sigmund Frued who were focused on diseases that affected peoples behaviors. In contrast, Martson sought to find theory to explain the behavior of “normal” or “healthy” people within a specific situation or environment. In addition to his work on DISC and understanding personality, emotional intelligence, and behavioral styles, created the lie detector test, and he also introduced“Wonder Woman” into the DC comic strip universe.
Marston was a consulting psychologist, researcher and authored or co-authored five books. His work is published in the American Journal of Psychology, reference books including The Encyclopedia of Psychology, and The Encyclopedia Britannica. However, in Marston’s 1928 “Emotions of Normal People” he introduced the theory of DISC. In this book, he classified four categories of human behavioral type, style or temperament– Dominance, Influence (Marston chose the term inducement), Steadiness or Stability (originally submission) and Compliant, Conscientious, or Cautious, (originally compliance).
Since it’s creation, DISC has continued to evolve. From Marston’s original development of the DISC model; to the research conducted by the University of Minnesota’s Dr. John Geier and other researchers and assessment developers. Today, 75 years after the publication of his book, over 5 million people have taken various forms of the DISC profile throughout the world, and translated into 50 languages by various publishers of the DISC assessment.
The DISC Profile is a nonjudgmental tool used for understanding behavioral types and personality styles. It helps people explore behavior across four primary dimensions:
Dominance: To the point, decisive and bottom line oriented. These people tend to be independent and results driven. They are strong-willed people who enjoy challenges, taking action, and immediate results.
Influence: Optimistic and outgoing. They tend to be highly social and out going. They prefer participating on teams, sharing thoughts, and entertaining and energizing others.
Steadiness: Empathetic & Cooperative. These people tend to be team players and are supportive and helpful to others. They prefer being behind the scene, working in consistent and predictable ways. They are often good listeners and avoid change and conflict
Conscientiousness: Concerned, Cautious & Correct. These people are often focused on details and quality. They plan ahead, constantly check for accuracy, and what to know “how” and “why”.
Benefits of the DISC profile include:
- Understanding behavioral strengths and challenges in yourself and in others
- Learning to appreciate the differences and strengths of others
- Discovering tools for dealing with conflict effectively
- Enhance teamwork and reduce team conflict
- Developing strategies and awareness to deal with diversity of people, their communication styles and needs
- Increasing sales skill by understanding how clients or customers behavior and make decisions
- Improve customer relationships and customer satisfaction
- Reduce personal and organizational conflict, stress and turnover
- Improve communication skills through determining communication styles
- Enhance and develop coaching and mentoring skill
It’s important to note that Marston never used his research to create a product like the behavioral assessments that are offered on this site. There are numerous versions of DISC that are based off of Marston’s original work. Our organization believes strongly in the insights an individual can learn from Marston’s model, but we believe the DiSC Model, published by Wiley’s Workplace Learning Solutions, is the most precise, validated, and worthwhile DISC assessment model that is available for purchase. This publisher offers a variety of DiSC products. Their most used assessments are the Everything DiSC Model and the DiSC Classic 2.0 Model.
Everything DiSC is a the third generation DiSC profile and incorporates a circumplex model with adaptive testing to profile the most reliable and highest validation of any DiSC assessment. DiSC Classic 2.0 is a second generation DiSC personality profile that uses a 28 question graph-based model.